Demandbase

Building digital-first sales experiences for enterprise sellers

On-demand webinar


B2B buyer frustration with the sales process has grown 25% in the last year. The new generation of buyers are seeking a far more digital and hands-off buying experience, pushing today’s seller to innovate. Adapting to these new expectations isn’t easy. And, Enterprises can have it even harder – with larger teams, more complex org structures, and big audacious pipeline targets.

Join us, to learn the smartest ways to digitize your sales process to appeal to a digital-savvy buyer. We’ll walk through 4 innovative topics from sales leaders across the B2B sales process:

1) Understanding new B2B Buyer preferences in 2022,
2) Digitizing Prospecting Experiences,
3) Relational Selling goes 2.O, and
4) Scaling personal outreach and RFPs with Rev Ops.

We’ll learn:

  • Latest B2B buyer attitudes towards the sales process and trends in 2022
  • How innovative sales leaders are digitizing sales processes for peak performance
  • Behind-the-scenes strategies they use to create a blissful, digital-forward experience for B2B

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Let’s connect at MAICON

October 13-15, 2026 — Cleveland, OH

Join us to see how AI-driven GTM teams turn pipeline goals into measurable revenue impact.

ANA Masters of Marketing Conference

October 20-23, 2026 — Orlando, FL

Join Demandbase to discover how AI and account intelligence can help marketing teams focus on the right opportunities, coordinate every move, and accelerate growth.

Global ABM Conference

November 4, 2026 — London, U.K.

Join Demandbase to discover how account intelligence and AI can help your teams prioritize the right opportunities, coordinate execution, and turn buying signals into pipeline.