Demandbase

3 ROI recipes to accelerate your GTM success

Heat up your GTM efforts with these practical recipes. Each recipe includes step-by-step directions and measurable results and impact.

In this webinar, you’ll learn how to:
  • Leverage in market signals to find who is in market today and prioritize sales time
  • Build a perfect A/B advertising test to show the value of account-based strategy
  • Measure account-based versus demand gen close rates to showcase ROI and budget justification

Speaker

Chris Moody, Demandbase
Chris Moody
VP, Brand Marketing

Related content

GO NYC

October 19-20, 2026 — Brooklyn, NY

Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.

Let’s connect at MAICON

October 13-15, 2026 — Cleveland, OH

Join us to see how AI-driven GTM teams turn pipeline goals into measurable revenue impact.

ANA Masters of Marketing Conference

October 20-23, 2026 — Orlando, FL

Join Demandbase to discover how AI and account intelligence can help marketing teams focus on the right opportunities, coordinate every move, and accelerate growth.

Global ABM Conference

November 4, 2026 — London, U.K.

Join Demandbase to discover how account intelligence and AI can help your teams prioritize the right opportunities, coordinate execution, and turn buying signals into pipeline.